3
exits
20
industries launched in
6 years
Senior Lecturer, MIT
750+
founders mentored
87K+
follow the writing
"Charlie is a legend. Different league altogether. Sharp. Straight-talker. No bullshit. No fake energy."
Alicia Teltz · LinkedIn business founder · Verified client
THE BOOK · SEPTEMBER
The startup world sells a rigged fantasy.This is the other version.
It's hard, you'll suffer, most fail, and all of that is survivable. I know because I've built companies for twenty years, sold three, and paid for the rest of the education with a breakdown nobody warned me about.
Your idea isn't great because you think it's great. Your opinion is somewhat irrelevant. It's what your customers think that matters. The book is about getting to that truth faster and cheaper than I did.
THE REALITY CHECK
Is your baby ugly?
Six questions. Two minutes. One blunt answer about where your business actually stands, in my voice, drawn from twenty years of watching the same mistakes wear different costumes.
It's free, it stings a little, and it's more useful than the last ten things you read about startups.
EGO: RED
"You're building for your own opinion, and your opinion is somewhat irrelevant. Fixable. Barely."
THE REALITY CHECK : HUMBLE
STAY SANE
"For the better part of a decade I ran at a 95% fear level. I thought that was the job."
It wasn't. There was a year that ended with me unable to get out of bed, and nobody posts that part. The showreel is a lie of omission, and it's an expensive one.
That year is why everything on this page exists. The book is about surviving it. Humble exists so founders can decide better before it gets that far. Aelo is building the technology to protect the minds doing the building. One mission, three vehicles.
It's also why my wife and I block every Saturday, no exceptions, and why the letter arrives on Sundays. The commitment myth says you can't afford boundaries. Twenty years of pattern says you can't afford to skip them.
From people who’ve heard the unfiltered version.
"You quickly sense how much he values emotional well-being. For Charlie, sanity is non-negotiable."
Ronnie Kinsey · Success coach to executives and founders
"Advice built from his own experience rebuilding after a breakdown. I highly recommend Charlie in any capacity, professional or personal."
Dennis Berry · Founder, EliteLeadersNetwork
"After 25+ years advising Fortune 500 leadership teams, I knew I needed a business advisor I truly respected, someone who would be straight with me. Charlie is exactly that."
Ashley Munday · Advisor to executives in organisations up to $60B
"My LinkedIn audience has doubled due to his expertise and he remains a fantastic sounding board for me in my career."
Will Bremridge · Communication advisor and keynote speaker
No prices here. If it fits, we'll both know quickly.
THE HUMBLE ENTREPRENEUR · SUNDAYS
One letter, every Sunday.
The people on this list decide faster than the people who aren't. That's the whole pitch.
WHERE THE WORK HAPPENS
The writing lives here. The work lives at Humble: the launch system, the advisory, the team that gets founders seen. If you're done reading and ready to move, that's the door.